Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business

Type

Book

Authors

Jeff Howe

ISBN 10

0307396207

ISBN 13

9780307396204

Tags

Theory, Leadership, Systems & Planning, Marketing, Strategic Planning, Popular Culture

Description

The very concept of crowdsourcing stands at odds with centuries of practice. Yet, for the digital natives soon to enter the workforce, the technologies and principles behind crowdsourcing are perfectly intuitive. This generation collaborates, shares, remixes, and creates with a fluency and ease the rest of us can hardly understand. Crowdsourcing, just now starting to emerge, will in a short time simply be the way things are done. - from Amzon

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