Macmillan dictionary of marketing & advertising
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Type
Book
Authors
ISBN 10
0893972061
ISBN 13
9780893972066
Category
REFERENCE
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Publication Year
1984
Publisher
Pages
217
Tags
Description
What is ACORN, the "Boston Box", psychographics? Every trade and profession has its own special language and jargon and marketing and advertising are no exception to this rule. Indeed many would claim that marketing and advertising are responsible for a large proportion of the new terms and idioms introduced into the language of business in recent years. In this second edition, many terms which turn up in every-day language are explained. Extended explanations and diagrams are provided for all the basic ideas and concepts which are the foundations of modern marketing practice, together with definitions of terms in less common usage. - from Amzon
Number of Copies
1
Library | Accession‎ No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 1929 | HF 5415. B273 1984 | 1 | Yes |