Managing New Products: Competing Through Excellence
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Type
Book
Authors
ISBN 10
0135507162
ISBN 13
9780135507162
Category
REFERENCE
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Publication Year
1988
Publisher
Pages
304
Tags
Description
Discusses the importance of market research, product development, and marketing strategy, and summarizes guidelines developed from interviews with numerous companies - from Amzon
Number of Copies
1
Library | Accession No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 10157 | HF 5415.153. K83 1988 | 1 | Yes |