22 Immutable Laws of Marketing: Violate Them at Your Own Risk

Type
Book
Authors
ISBN 10
088730592X 
ISBN 13
9780887305924 
Category
REFERENCE  [ Browse Items ]
Edition
1st 
Publication Year
1993 
Publisher
Pages
143 
Abstract
 
Description
Marketing consultants reveal the twenty-two laws of marketing--including the Law of the Mind and the Law of Hype--offering hundreds of examples of what has worked and what has not in the international marketplace. 75,000 first printing. Tour. - from Amzon 
Biblio Notes
 
Number of Copies

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