A Theory of Market Strategy

Type
Book
Authors
ISBN 10
0195068009 
ISBN 13
9780195068009 
Category
REFERENCE  [ Browse Items ]
Edition
 
Publication Year
1992 
Pages
264 
Abstract
 
Description
In this book, Geruson shows that the key to successful market strategy is the exploitation of "two dimensional market heterogeneity," a new idea that integrates and enhances the concepts of product differentiation, price discrimination, market segmentation, information signalling, and customer purchase risk reduction. In depth examples from IBM and niche computer companies Cray, Tandem, and Control Data show how to implement the ideas in the real world and provide many lessons on the hidden pitfalls and secrets to success in market strategy. - from Amzon 
Biblio Notes
 
Number of Copies

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