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Tag:
Marketing
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Page 1 of 2
Title
Authors/Editors
Publisher
Type
Copies
Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business
Edition
:
1
Year
:
2008
ISBN
:
0307396207
ISBN 13
:
9780307396204
Call No
:
HD 58.8. H693 2008
Jeff Howe
Crown Business
Books
1
The Service Profit Chain
Edition
:
First Edition
Year
:
1997
ISBN
:
0684832569
ISBN 13
:
9780684832562
Call No
:
HF 5415.5. H47 1997
James L. Heskett
W. Earl Sasser
Leonard A. Schlesinger
Free Press
Books
1
Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth
Edition
:
1
Year
:
2014
ISBN
:
0071835741
ISBN 13
:
9780071835749
Call No
:
HF 5415.1255 W75 2015
Ted Wright
McGraw-Hill Education
Books
1
The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
Year
:
1996
ISBN
:
0875844480
ISBN 13
:
9780875844480
Call No
:
HF 5415.5. R438 1996
Frederick F. Reichheld
Thomas Teal
Harvard Business School Press
Books
1
Knowledge-Based Marketing: The 21st Century Competitive Edge
Edition
:
1
Year
:
2004
ISBN
:
1412900034
ISBN 13
:
9781412900034
Call No
:
HF 5415. C43 2004
Ian Chaston
SAGE Publications Ltd
Books
1
Strategic Customer Care: An Evolutionary Approach to Increasing Customer Value and Profitability
Edition
:
1
Year
:
2000
ISBN
:
0471643424
ISBN 13
:
9780471643425
Call No
:
HF 5415.55. B76 1999
Stanley A. Brown
Wiley
Books
1
MARKETING IMAGINATION NEW EXPANDED EDITION
Edition
:
Expanded
Year
:
1986
ISBN
:
0029191807
ISBN 13
:
9780029191804
Call No
:
HF 5415. L482 1986
Levitt
Free Press
Books
1
Designing and Managing the Supply Chain: Concepts, Strategies, and Cases w/CD-ROM Package
Edition
:
Book plus CD-Rom
Year
:
1999
ISBN
:
0072357568
ISBN 13
:
9780072357561
Call No
:
HF 5415.7. S425 2000
David Simchi-Levi
Philip Kaminsky
Edith Simchi-Levi
McGraw-Hill/Irwin
Books
1
Managing the Design Factory
Edition
:
1st ed
Year
:
1997
ISBN
:
0684839911
ISBN 13
:
9780684839912
Call No
:
TS 170.R45 1997
Donald G. Reinertsen
Free Press
Books
1
22 Immutable Laws of Marketing: Violate Them at Your Own Risk
Edition
:
1st
Year
:
1993
ISBN
:
088730592X
ISBN 13
:
9780887305924
Call No
:
HF 5415. R5436 1993
Al Ries
Jack Trout
HarperCollins
Books
1
1
2